Confirming that both an ultra-luxury Q8 SUV and all-electric crossover are in the works, Audi is launching an offensive on the SUV market with the intent of overtaking BMW as the world’s largest premium car company. This new focus on SUVs, as well as a few other new models, will take Audi’s portfolio from 52 to 60 vehicles by 2020.
“Globally, we will respond proactively to the growing number of customers who enjoy SUVs’ higher driving position and their sense of enhanced safety.” Audi CEO Rupert Stadler told Automotive News Europe in a recent interview. “We already decided to go smaller with the Q1 and to go bigger with the Q8. Regardless of the size of the SUV, we strive to be the most sought after model in the segment. For example, the transaction price for a Q7 is very similar to our A8 because our SUVs are not utilitarian off-roaders, they are true premium vehicles, particularly in terms of interior fit and finish.”
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