Wednesday, January 21st 2015. | Advanced Technology, Auto & Motor, Car

Ask any motorcycle enthusiast where Sturgis is and that person can probably pinpoint the exact location of the small South Dakota city in any map. That’s the kind of love and affection riders have for the city that has hosted the biggest motorcycle gathering in the US for the past 74 years. This year marks the 75th anniversary of bike convergence in Sturgis, making it the perfect time for Harley-Davidson, one of the most well-represented brands in the annual event, to step in and ensure that Sturgis lives on for another 75 years.

The American bike maker has just signed a deal with the city, making Harley-Davidson the official motorcycle of the Sturgis Motorcycle Rally. That’s a distinction Harley-Davidson will be proud to wear. More importantly, the deal sets up the rally for at least until 2090. I don’t think I’ll be able to live that long, but apparently, the Sturgis Motorcycle Rally will.

As part of the deal between the city and Harley-Davidson, the latter will build a permanent structure on the main street in the town for events all year round. The road towards building this structure began when a 2015 Harley-Davidson Street 750 motorcycle tore a brick out of the company’s Milwaukee headquarters. That brick, another one from the brand’s museum, and 73 others from the headquarter’s parking lots will all be part of the new building in Sturgis. Once completed, the location will be able to accommodate a wide variety of events, including concerts, weddings, and obviously, motorcycle gatherings.

Harley expects to finish the project in time for the 75th rally this August, so in the event you’ve already circled Sturgis on your calendars, this is one part about this year’s festivities – and the 75 more to follow – that you can look forward to.

Click past the jump to read more about harley-Davidson’s deal with the city of Sturgis.

Harley-Davidson Inks 75-Year Sponsorship Deal With Sturgis originally appeared on on Wednesday, 21 January 2015 20:00 EST.

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