Thursday, March 5th 2015. | Advanced Technology, Auto & Motor, Car

Hollywood has always been a tremendous platform for car and bike companies to show off their new creations to a huge audience. More often than not, the association with some of these blockbuster movies tend to last longer in consumer’s heads, making it a great avenue by which brands can promote their products. We saw it with the Chevrolet Camaro in the Transformers franchise and now, it looks like we’re about to see the same thing with Harley-Davidson’s long-standing association with Marvel Studios.

After having appeared in the two Captain America movies, Harley-Davidson is returning to the big screen in Avengers: Age of Ultron. But instead of showcasing one of its production bikes, the American bike brand decided to switch things up a little by giving the all-electric LiveWire Concept a stage to strut its stuff. Really, what bigger stage is there right now than the highly anticipated sequel to the Avengers?

Not only is Harley capitalizing on the expected global success of the movie, but having the LiveWire play a prominent role as Captain America’s chosen stead will go a long way in establishing some semblance of credibility for the bike. It’s still unclear how far Harley’s going to take the project – it’s still a concept at this point – but with its presence in the movie, coupled with the recent announcement of a global tour, there’s no denying that the all-electric LiveWire concept is getting a whole lot of mainstream attention.

Click “continue reading to read more about the Harley-Davidson LiveWire’s participation in Avengers: Age of Ultron.

Harley-Davidson LiveWire Prominently Featured in Avengers: Age of Ultron originally appeared on topspeed.com on Thursday, 5 March 2015 19:00 EST.

read more


5 / 5 stars
Advertisement
Keyword:

Submit your comments For Harley-Davidson LiveWire Prominently Featured in Avengers: Age of Ultron

Related For Harley-Davidson LiveWire Prominently Featured in Avengers: Age of Ultron

Categories


Custom Search