Monday, May 25th 2015. | Advanced Technology, Auto & Motor, Car

Looking at Mazda’s current lineup, it doesn’t take long to see how far the Japanese automaker has come in the last 15 years, but even with exciting models like the Mazda3, Mazda6 and the all-new 2016 Mazda MX-5 Miata, it seems that the “Zoom Zoom” tagline isn’t properly portraying Mazda’s brand image to consumers. To better convey its message, Mazda is launching a new ad campaign called “Driving Matters” to highlight not only the brand’s fun-to-drive spirit but also its safety, styling and fuel efficiency.

The first commercial in the new campaign is a 60-second spot called “A Driver’s Life,” that taps Aaron Paul as the rhyming voiceover in this emotion-stirring spot. Although the 2016 CX-5, Mazda6 and Miata are all featured in the commercial, the focus is more of a message showing how Mazda’s growing lineup of cars and crossovers can fill just about any need, ranging from first car to family car and even “reward” car.

“Driving Matters” replaces “Game Changers,” which launched in 2013, and while the 2-year-old campaign did help create more brand awareness, Mazda is hoping that the new commercials will create “an emotional connection” between its buyers and its cars.

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Mazda Launches "Driving Matters" Slogan originally appeared on on Monday, 25 May 2015 18:00 EST.

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