Heaps of praise have been laid at the wheels of Mazda’s new 2016 Mazda MX-5, and now the automaker has yet another accolade to add to the collection. On June 29, in front of 1,200 guests at the Aalto Theater in Essen, Germany, the roadster received the Best of the Best award for exceptional, ground-breaking design in this year’s Red Dot: Product Design competition.
Accepting the Red Dot trophy was Kevin Rice, Mazda Europe’s design director, who said that one key focus of the design process was striking a balance between tradition and progress. However, he also said that, since the beginning, the MX-5 has been about creating smiles, adding “… I believe every inch of this car radiates life, movement and the promise of fun behind the wheel.”
The MX-5 is one of the latest examples of Mazda’s KODO – Soul of Motion design language. Clearly, the styling is a hit, as Mazda also managed to take home a Red Dot for outstanding design quality for its 2016 Mazda CX-3 compact SUV, plus an honorable mention for the 2016 Mazda2. In total, five new-generation Mazdas have received Red Dots.
The Red Dot Design Awards have been around since 1955, with the Product Design being the oldest category of three. The competition is open to not just cars, but several other manufacturing fields as well, including furniture, home appliances and tools.
Last year, more than 15,500 submissions were received from 70 different countries. This year, that number was smaller, with 4,928 submissions coming in from 56 countries. A jury panel of 38 international experts assessed entries in 31 categories, evaluating each on criteria like innovation, functionality, ergonomics and ecological compatibility. Only 1.6 percent of submissions in the Product Design category received recognition.
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