Friday, February 13th 2015. | Advanced Technology, Auto & Motor, Car

Yamaha ZF-09

Japanese motorcycle company Yamaha has reported an increase in sales by 5.3 percent on the strength of increased sales in developed markets. According to data released by the company, Yamaha’s overall sales for 2014 actually declined by 3.4 percent from 5.65 million bikes to just 5.39 million this year. So how did the company increase its sales revenue?

Apparently, the volume of bikes it sold in developed markets like North America and Europe increased from 370,000 units in 2013 to 414,000 units a year later, an impressive increase of 13 percent. In the US, Yamaha reported selling 79,000 motorcycles, a small increase from the 76,000 units it sold the previous year. The company’s European sales also shot up, improving from 162,000 sold units in 2013 to 191,000 last year.

Since prices for bikes in these markets are relatively higher than they are in developing countries, Yamaha ended up posting net sales in excess of ¥977.6 billion, or close to $8.22 billion based on current exchange rates, better than its 2013 numbers when net sales came out at ¥928.2 billion.

Coinciding with the increase in sold volume in developed countries, Yamaha also reported that revenue from the same markets increased by 21.9 percent, thanks in large part to the arrival of models like the FZ-09 and the FZ-07.

Overall, Yamaha reported a net profit of ¥68.5 billion in 2014, again representing a significant improvement from the year before when profit was at ¥44.1 billion.

Click past the jump to read more about Yamaha’s fiscal results from 2014.

Yamaha Reports Increased Net Profit in 2014 Even As Sales Number Drops Slightly originally appeared on topspeed.com on Friday, 13 February 2015 18:00 EST.

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